More and more men are interested in skin care and skin treatments, fashion, beauty and grooming. Balancing facial cleansers, shine reduction powders, aromatherapy, manicures, pedicures, facials, waxing and after shave lotions. They are a long way from a shower, a shave and a haircut, but they are the latest trend in male beauty. And it doesn't mean that they are homosexuals.
Men are also trying to hold back the tide of aging and want to look good. There are plenty of men who are waxing, tweezing, snipping and shaving more than just their faces these days. If you thought having the hair ripped off your legs and back hurts, the Brazilian Bikini wax is just the next step in male grooming. Although, more and more men prefer Laser Hair Removal for the most sensitive parts of their bodies.
Did you know that 30% of spa visitors are men?