We are a ‘feel good’ industry – colourful, sexy and fun. We use colour to make women look good and feel better every day, so no one knows more about how women feel about themselves than we do. We count over 95% of Canadian women as customers in their lifetime. And we cannot, and will not, abandon those same women when they are fighting for their lives against cancer.
THEREFORE, the mandate of BEAUTY GIVES BACK is clear, real and relevant: We dedicate ourselves to treating the emotional fallout from cancer. Using the sum total of our knowledge, experience, expertise and resources, we do what women trust and rely on us to do – to make them feel human again in the face of the ravages of cancer and its treatment. In doing so, we help restore their confidence, and the confidence of those around them, to continue fighting with conviction and living with dignity.
For a woman diagnosed with cancer, fear and uncertainty become constant companions. But the ravages of cancer treatment bring unexpected visitors – the pity of friends, the anxiety of loved ones, and the shock of passers by – all painted clearly on passing faces and experienced every moment of every day.
In this poignant and emotional film, we meet Dionne Warner, an 8-time cancer survivor and we metaphorically experience a bit of her struggle with the Cancer Blues – a term for the emotional distress caused by cancer and its treatment. Not only do we get a taste of how difficult it is for her to face the world everyday wearing her illness ‘on her sleeve’, but also how important it can be to gain back a bit of control through the techniques taught in the free workshops offered by the Look Good Feel Better program.
To find out more about Look Good Feel Better, click here.